What is Raksha Bandhan?
Raksha Bandhan — literally “the bond of protection” — is a Hindu festival celebrated on Shravan Purnima, the full-moon day of the Shravan month. A sister ties a sacred thread called a rakhi on her brother's wrist, applies tilak, performs aarti, and prays for his long life; in return he promises to protect her, and usually surrenders a gift and half his chocolate.
The ritual's roots reach back to the stories of Draupadi and Krishna and of Yamuna and Yama, and today it is celebrated by siblings and cousins across India and around the world. In 2026, Raksha Bandhan falls on Friday, August 28. When siblings live in different cities — or different countries — a personalized Raksha Bandhan card keeps the ritual alive: a digital rakhi card with your names, photos and wishes arrives on WhatsApp in seconds, and the animated rakhi is tied right on their screen.

